We’ve all heard it a thousand times – the boomers are the biggest market around. Our needs are changing the world. Our aging needs are impacting the retail market, changing the American dream from a suburban two-story with a garage and a white picket fence to a down-sized condo with easy access to shopping and services. Boomers are taking over the cruise industry, and travel industry. And, even more impactful, our needs are breaking our health care system.
But is this the reality? Do Boomers really rule? I beg to differ. For example, today I thought I would like to listen to some comedians talking about real life as a Boomer – or a senior (I hate that term – it’s a label forced on us when we blow out our 60th birthday candles, no matter how vibrant, health, and productive we are). I digress. I wanted to listen to some comedy written by people in my age group for people in my age group – comedy that doesn’t insult our abilities and value to society; comedy that sees the funny side of aging. But my search was in vain. The only podcasts I could find through a Google search and Apple podcast search found most are still meant for the youth, even though we boomers have time to listen – and purchase if necessary – these products. I found health-related podcasts that focused entirely on how to adapt to my supposedly deteriorating body. Advice on nutrition, exercise, medical treatments and more abounds, but nothing that really talks about how to find fun and fulfillment as we age.
I know podcasts are just a trivial part of life – but I think my search is indicative of how society’s inherent ageism. We still don’t show true respect and value in “seniors”. I am beginning to experience this myself, but have seen it full force as I watch my parents age.
I rant again – we worship the wrong people in society. Our heroes should be those who get up every day and smile, despite knowing that arthritis has turned their body into a mess of pain – and they now move like they are permanently a part of a Tim Conway old man sketch. They still want to be independent, still want to take care of themselves, and still want to be seen as valuable to society.
I’m waiting for a batch of older comedians to catch on to the market – to put out some quality podcasts that entertains us in a respectful, age appropriate way. I know they are moving into retirement, but what a great part-time job … Any comedians out there????